The venue will be situated in Horse Guards Parade in Central London to host the Olympic beach volleyball competition for a total of 11 days. Populous along with Allies and Morrison and Lifschutz Davidson Sandilands have designed a structure that will be an entirely temporary construction. Populous’ wide experience in Olympic and high-profile events ensures a design that will integrate perfectly with this historic site and spectacular setting. “All work to the landscape is temporary and is designed to have minimal impact on the existing site” says Jeff Keas, Principal of Populous.
Horse Guards Parade attracts tourists all year round. The key attractions include the daily changing of the guard which also uses the Mall as part of the route. St James’s Park attracts about 5.5 million visitors every year and is one of the most visited parks in Europe.
The outdoor seating bowl with 15,000 seats will have lighting for evening competition, video and sport- specific fixtures. It has been designed as two distinct elements, a 'theatre in the round' lower bowl to provide a high energy atmosphere, and a three-sided upper bowl allowing the spectators and camera views to use the historic sites and London skyline beyond, as a backdrop to the event.
Populous is the Official Architectural and Overlay Design Services Provider to the London 2012 Olympic and Paralympic Games, and it is also the designer of the Sochi 2014 Olympic Stadium. Commenting on their involvement on the Olympics, Jeff Keas, Principal of Populous said: "It is a pleasure for us to be part of one of the most exciting events in the world. Our expertise in Overlay design and major scale events will provide the London 2012 Olympic Games fans with a unique experience."
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